We thought, let’s do as much as we can, while keeping it drivable. It can be surprisingly expensive in China because of the taxes, while in Europe it’s almost affordable enough for students, but our aim is to keep the identity of our car classless everywhere. ‘The Mini can be seen differently in different contexts. That meant staying focused on the essential qualities of the Mini, an unusual blend of frugality with charisma.
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‘We started with the idea of how to make a more emotionally satisfying car,’ explains Heilmer. When Heilmer came to London to talk to Smith about the latter’s involvement, he quickly realised that this collaboration wasn’t going to be limited to a colour scheme. But he wanted to make more of a mark on the car than just putting his signature on the bodywork. The call came as a welcome distraction for Smith, who was alone in his Covent Garden HQ while his team worked from home. So he asked Smith to come up with something similar for the new electric Mini. Heilmer had loved Smith’s stripey version of the original Alec Issigonis-designed Mini, one of three commissions (Kate Moss tattooed hers with spider’s webs, while David Bowie went for an all-over mirror finish) unveiled at London’s Design Museum to celebrate the Mini’s 40th birthday in 1999.
When Oliver Heilmer, head of the Mini design studio in Munich, called Paul Smith last spring to talk about working together on a new project, neither of them knew quite what they were letting themselves in for.
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